Privacy Policy

1. Who This Policy Applies To

This Privacy Policy may apply to:

• visitors to Happiffie websites and applications;
• users exploring celebrations and experiences;
• customers planning celebrations;
• registered account holders;
• users submitting enquiries or requirements;
• Reverse Auction participants;
• venue customers;
• buyers or users of Elements;
• users purchasing Packages;
• users exploring, customising or booking Curations and Collections;
• Event Curation customers;
• vendors and service providers;
• sellers and fulfilment partners;
• venue owners and representatives;
• Nexus members and business users;
• business and strategic partners;
• users interacting with Hiya, Hanu or other AI-enabled interfaces;
• users submitting ratings, reviews, feedback, photographs or other content;
• newsletter and marketing subscribers; and
• other individuals whose personal data is processed through Happiffie.

Additional privacy notices may be provided for specific Happiffie products where appropriate.

2. Information We May Collect

The information we collect depends on how you interact with Happiffie.

2.1 Identity & Contact Information

This may include:

• name;
• mobile number;
• email address;
• city;
• account credentials;
• profile information; and
• communication preferences.

2.2 Celebration Information

When you plan or explore a celebration, we may process:

• event and sub-event;
• date and time;
• city, locality and venue;
• guest count;
• budget;
• celebration requirements;
• experience preferences;
• themes and styles;
• specifications;
• comments; and
• other information you choose to provide.

2.3 Search, Discovery & Preference Information

This may include:

• searches;
• celebrations viewed;
• experiences viewed;
• vendors or venues viewed;
• Elements, Packages, Curations and Collections explored;
• saved items;
• favourites or wishlists;
• clicks and interactions; and
• inferred preferences based on platform activity.

2.4 Transaction & Booking Information

This may include:

• enquiries;
• quotations;
• bids and counter-offers;
• orders;
• bookings;
• reservations;
• holds;
• customisations;
• confirmations;
• cancellations;
• refunds;
• transaction amounts; and
• fulfilment information.

2.5 Creative & Curation Information

Happiffie may process content such as:

• photographs;
• videos;
• reference images;
• inspiration;
• mood boards;
• designs;
• themes;
• colour preferences;
• floor plans;
• specifications;
• documents;
• voice messages; and
• approvals.

2.6 Vendor, Venue, Seller & Nexus Information

Business users may provide:

• business name;
• representative details;
• contact information;
• service categories;
• capabilities;
• service areas;
• portfolio;
• photographs;
• pricing information;
• availability;
• business interests;
• partnership preferences;
• licences;
• verification documents;
• tax information;
• payment information;
• ratings;
• reviews; and
• business performance information.

2.7 Payment & Financial Transaction Information

Happiffie may process:

• transaction amount;
• payment status;
• invoice information;
• refund status; and
• transaction identifiers.

Payment credentials such as card, UPI or banking credentials may be collected and processed directly by authorised payment providers depending on the payment method.

Happiffie may not itself receive or store complete payment credentials where those are handled directly by such providers.

2.8 Communications

We may process communications with Happiffie or communications facilitated through the platform, including:

• enquiries;
• support conversations;
• chats;
• vendor communications;
• feedback;
• emails;
• WhatsApp interactions; and
• calls where recording is legally permitted and appropriately notified.

2.9 Technical & Usage Information

We may automatically receive information such as:

• IP address;
• device type;
• browser;
• operating system;
• referral source;
• pages visited;
• searches;
• clicks;
• timestamps;
• session activity;
• diagnostic information; and
• application interactions.

2.10 Location Information

We may process:

• city;
• locality;
• pincode;
• service address;
• delivery address;
• event location; and
• approximate location derived from device or network information.

Where precise device location is requested, appropriate device/platform permissions will be sought.

3. How Happiffie Uses Information

We may use personal data to:

Discover

Help users find celebrations, experiences, venues, vendors and related offerings.

Understand

Interpret celebration requirements, preferences, budgets and priorities.

Recommend

Suggest relevant experiences, vendors, venues, Elements, Packages, Curations and Collections.

Personalise

Tailor search, content, recommendations and planning journeys.

Match

Connect users with relevant vendors, venues and business partners.

Auction

Operate Reverse Auctions and facilitate competitive proposals.

Transact

Enable purchases, bookings, reservations and payments.

Curate

Create Curations, Collections and personalised Event Curation solutions.

Collaborate

Enable businesses to connect through Nexus.

Fulfil

Coordinate sellers, vendors, venues and partners required to deliver confirmed transactions.

Communicate

Provide enquiry, auction, booking, order, payment and service updates.

Support

Provide assistance to customers, vendors, venues and partners.

Improve

Analyse usage and feedback and improve Happiffie products and technology.

Protect

Prevent fraud, abuse, security incidents and violations of our terms.

Comply

Meet applicable legal, accounting, taxation and regulatory obligations.

4. How Your Information Moves Across Happiffie

Different Happiffie products work differently.

⚡ Reverse Auction — Requirement → Matching → Competition → Selection → Booking

Relevant requirement information may be provided to eligible participating vendors.

🛍 Elements — Discover → Buy/Book → Fulfil

Relevant transaction and fulfilment information may be provided to the seller or service provider.

📦 Packages — Choose → Customise → Confirm → Fulfil

Relevant information may be provided to participating Package provider(s).

✨ Curations — Imagine → Personalise → Create → Experience

Creative and execution information may be shared with participating experience partners.

🎊 Collections — Combine → Coordinate → Execute → Celebrate

Relevant information may be shared with providers responsible for individual parts of the Collection.

🪄 Event Curation — Vision → Plan → Coordinate → Execute

Relevant planning and execution information may be provided to selected venues, vendors and partners.

🏛 Venues — Discover → Compare → Visit/Hold → Reserve/Book

Relevant enquiry and booking information may be provided to venue partners.

🤝 Nexus — Discover → Connect → Collaborate

Business profile and opportunity information intentionally made available may be visible to eligible ecosystem participants.

5. Reverse Auction

Reverse Auction allows users to define what they need and enables eligible vendors to respond through bids, quotations, counter-offers or proposals.

We may process:

• celebration requirements;
• experience/category;
• city and location;
• event date;
• guest count;
• budget or target price;
• scope and deliverables;
• preferences;
• reference images;
• vendor matches;
• vendor responses;
• bids;
• counter-offers;
• clarifications;
• shortlisted proposals; and
• transaction outcomes.

Relevant requirement information may be shared with eligible participating vendors.

Happiffie seeks to limit personally identifying information shared before it becomes reasonably necessary for communication, confirmation or fulfilment.

Reverse Auction requirements are not intended to function as publicly searchable advertisements unless expressly indicated otherwise.

6. Experience Commerce

Happiffie’s Experience Commerce ecosystem may include Elements, Packages, Curations and Collections.

6.1 Elements

Elements are individual celebration-related products, services or experiences.

We may process information relating to:

• products/services viewed;
• selections;
• quantities;
• preferences;
• customisation;
• service or delivery location;
• order;
• payment;
• fulfilment;
• cancellation;
• return or refund where applicable; and
• review.

Relevant information may be shared with the seller or provider fulfilling the Element.

6.2 Packages

Packages combine related deliverables into a defined offering, generally within a particular experience.

We may process:

• Package selected;
• event;
• date;
• city;
• guest count;
• inclusions;
• exclusions;
• customisation;
• quotation;
• provider information;
• booking amount;
• confirmation; and
• fulfilment.

Where multiple providers participate, relevant information may be shared with those providers.

6.3 Curations

Curations combine multiple Elements within an experience into a coordinated creative solution.

We may process:

• celebration details;
• creative preferences;
• themes;
• colours;
• references;
• venue information;
• budget;
• selected Elements;
• customisation;
• approvals; and
• execution requirements.

Relevant information may be shared with participating partners.

6.4 Collections

Collections combine multiple experience categories into a broader celebration solution. For example: Venue + Decor + Food + Photography + Entertainment + Gifting

We may process:

• overall celebration requirements;
• selected experiences;
• guest requirements;
• budget allocation;
• venue;
• creative preferences;
• participating providers;
• quotations;
• approvals;
• schedules;
• payment milestones; and
• fulfilment information.

Each provider should receive information reasonably relevant to their role.

7. Event Curation

Event Curation enables Happiffie to assist users with a broader celebration journey.

Information may include:

• celebration vision;
• event information;
• guest requirements;
• budget;
• venue;
• themes;
• mood boards;
• references;
• selected experiences;
• vendor requirements;
• travel and hospitality;
• timelines;
• approvals;
• communications; and
• execution details.

Relevant information may be shared with selected partners involved in planning or executing the celebration.

8. Venues

When users explore, enquire about, visit, hold, reserve or book venues, we may process:

• event;
• city or locality;
• venue type;
• date/session;
• guests;
• budget;
• preferred spaces;
• food requirements;
• accommodation;
• parking;
• visit requests;
• availability;
• offers;
• holds;
• bookings; and
• communications.

Relevant information may be provided to the venue.

9. Nexus – Partner & Vendor Network

Nexus enables celebration businesses to discover, connect and collaborate.

We may process:

• business profile;
• representative information;
• categories;
• capabilities;
• locations;
• portfolio;
• availability;
• partnership interests;
• preferred collaborators;
• opportunities posted;
• opportunities responded to;
• connections;
• proposals;
• ratings;
• reviews; and
• reputation/performance information.

Information intended for ecosystem visibility may include:

• business name;
• category;
• city;
• portfolio;
• capabilities;
• collaboration preferences; and
• selected profile information.

Information not ordinarily displayed publicly includes:

• banking information;
• identity-verification documentation;
• tax records; and
• confidential account information.

10. Experiential Intelligence™, AI & Automation

Happiffie’s approach combines industry experience with technology: Experience + Artificial Intelligence = Experiential Intelligence™

AI and automated systems may assist with:

• interpreting user intent;
• search;
• recommendations;
• personalisation;
• experience discovery;
• vendor matching;
• venue matching;
• Reverse Auction matching;
• Package recommendations;
• Curation and Collection recommendations;
• Event Curation;
• Nexus partner discovery;
• opportunity matching;
• quotation comparisons;
• budget intelligence;
• support;
• fraud/risk detection; and
• platform analytics.

AI-assisted outputs support decision-making and do not necessarily guarantee price, availability, suitability, quality, vendor performance or outcomes unless expressly stated otherwise.

11. Hiya & Hanu

Hiya and Hanu may operate as AI-enabled or digitally assisted interfaces within Happiffie.

When you interact with them, information you provide may be processed to:

• understand your request;
• answer questions;
• discover relevant celebrations or experiences;
• personalise recommendations;
• assist with planning; and
• improve Happiffie’s services.

Users should avoid providing sensitive or unnecessary personal information when it is not required for the interaction.

12. Who We May Share Information With

Depending upon the service requested, information may be shared with:

• vendors;
• venues;
• sellers;
• Package providers;
• Curation partners;
• Collection partners;
• Event Curation partners;
• Nexus participants;
• logistics and fulfilment providers;
• payment processors;
• communications providers;
• cloud and hosting providers;
• analytics providers;
• AI and technology service providers;
• identity and verification providers;
• fraud-prevention providers;
• customer-support providers;
• professional advisers;
• regulators or governmental authorities where legally required; and
• successors in connection with eligible corporate transactions.

We seek to share information that is reasonably necessary for the relevant purpose.

Happiffie does not sell personal data to advertisers.

13. Public Profiles & Business Information

Vendor, venue, seller and Nexus profiles may display:

• business name;
• city;
• category;
• service areas;
• portfolio;
• photographs;
• capabilities;
• ratings;
• reviews;
• badges; and
• selected business information.

Confidential financial, banking, identity-verification and account information will not ordinarily be displayed publicly.

14. Photos, Videos, Reviews & User Content

Users may upload or submit:

• photographs;
• videos;
• inspiration;
• mood boards;
• reviews;
• ratings;
• testimonials;
• Real Event stories; and
• other content.

Private Planning Content

Material uploaded as part of a private planning journey is not intended to become publicly visible merely because it has been uploaded.

Public Content

Content that users intentionally publish through public reviews, profiles, galleries or similar functionality may be visible to others and potentially indexed by search engines.

Where Happiffie uses identifiable individuals in promotional Real Events, testimonials or case studies, appropriate permission should be obtained for the intended use.

Users should ensure they have appropriate rights to upload content involving other people.

15. Children & Family Celebrations

Happiffie is principally intended for adults capable of managing accounts and transactions.

Celebrations may naturally involve children—for example birthdays, baby-related celebrations and family events.

Adults should generally manage such requirements.

Where Happiffie processes children’s personal data, we will take steps required by applicable law, including obtaining verifiable parental or lawful guardian consent where required.

Please avoid providing unnecessary information about children.

16. Payments

Payments may be facilitated for:

• Reverse Auctions;
• Elements;
• Packages;
• Curations;
• Collections;
• Event Curation;
• Venues;
• Nexus;
• subscriptions; and
• other Happiffie products.

Payment credentials may be processed directly by authorised third-party payment providers.

Happiffie may retain transaction information necessary for:

• fulfilment;
• invoicing;
• accounting;
• refunds;
• support;
• fraud prevention;
• dispute resolution; and
• legal compliance.

17. Cookies & Similar Technologies

Happiffie may use cookies, SDKs, pixels, local storage and similar technologies to:

• maintain sessions;
• remember preferences;
• personalise experiences;
• understand platform usage;
• measure performance;
• prevent fraud;
• improve products; and
• measure marketing effectiveness.

Where required, appropriate choices will be provided.

More information may be provided through a separate Cookie Policy or Cookie Preferences interface.

18. Communications & Marketing

Happiffie may communicate through:

• email;
• SMS;
• telephone;
• WhatsApp;
• push notifications; and
• in-platform messaging.

Communications may relate to accounts, enquiries, auctions, bids, bookings, orders, payments, fulfilment, opportunities and support.

Promotional communications will be managed according to applicable law and user preferences.

Eligible marketing communications may be opted out of through the provided unsubscribe or preference mechanism.

19. Data Security

Happiffie uses reasonable technical and organisational safeguards designed to protect personal data from unauthorised access, disclosure, alteration, loss or misuse.

Measures may include:

• encryption;
• authentication;
• access controls;
• monitoring;
• secure infrastructure; and
• internal data-handling procedures.

No internet-based system can guarantee absolute security.

Users should protect passwords, OTPs and other account credentials.

20. Data Retention

Happiffie retains personal data only for as long as reasonably necessary for the purposes for which it was collected and applicable legal requirements.

This may include retention necessary to:

• provide services;
• maintain accounts;
• complete transactions;
• maintain booking and order records;
• manage Reverse Auctions;
• coordinate Curations and Collections;
• provide Event Curation;
• maintain Nexus relationships;
• resolve disputes;
• prevent fraud;
• satisfy accounting and tax requirements; and
• comply with applicable law.

Information no longer required may be deleted, anonymised or otherwise disposed of in accordance with applicable requirements.

21. Your Privacy Rights

Subject to applicable law, eligible users may have rights to:

• obtain information regarding processing;
• correct inaccurate information;
• update incomplete information;
• request eligible deletion or erasure;
• withdraw consent;
• manage communication preferences;
• raise grievances;
• exercise nomination rights where applicable; and
• exercise other rights available under applicable privacy law.

Identity verification may be required before fulfilling certain requests.

22. Withdrawal of Consent

Where Happiffie relies on consent, users may withdraw that consent through available controls or by contacting us.

Withdrawal does not affect processing that was lawful before consent was withdrawn.

Certain functionality may become unavailable where the relevant information is necessary to provide the service.

23. International Data Transfers

Happiffie may use technology infrastructure or service providers operating outside India.

International celebrations may also involve overseas vendors, venues or fulfilment partners.

Where applicable, international transfers will be handled in accordance with relevant legal requirements.

24. Third-Party Services

Happiffie may connect users with independent:

• vendors;
• venues;
• sellers;
• payment providers;
• logistics providers; and
• other third-party services.

Independent organisations may process personal data under their own privacy practices.

Happiffie is not responsible for the privacy practices of independent third parties.

25. Early Access / Beta

Certain Happiffie features may be offered as part of Early Access, Beta, pilot or experimental programs.

These may include:

• AI-enabled functionality;
• Reverse Auction;
• Experience Commerce;
• Elements;
• Packages;
• Curations;
• Collections;
• Event Curation;
• Nexus;
• venue functionality; and
• other experimental products.

Happiffie may process usage, diagnostic and feedback information to test and improve these features.

Personal data processed through Early Access remains subject to this Privacy Policy and applicable law.

26. Business Transfers

If Happiffie undergoes a merger, acquisition, financing, restructuring, reorganisation or transfer of all or part of its business, relevant information may be transferred as part of that transaction, subject to applicable legal requirements.

27. Changes to This Privacy Policy

Happiffie is an evolving platform.

We may update this Privacy Policy to reflect:

• new celebrations or Experiences;
• new Elements, Packages, Curations or Collections;
• AI developments;
• Reverse Auction enhancements;
• Nexus developments;
• new venue functionality;
• operational changes; or
• changes in applicable law.

The latest version will display its Last Updated date.

Where legally required, material changes will be communicated through appropriate channels.

28. Grievance Redressal & Contact

For privacy-related enquiries, requests or grievances:

Happiffie

[Full Legal Entity Name], [Registered Office Address]

Privacy Email

[email protected]

Grievance Email

[email protected]

Grievance Officer

[Name]

Telephone

[●]

Happiffie should also provide an accessible Privacy Request mechanism through which eligible users can request:

• correction;
• updating;
• eligible deletion;
• consent withdrawal;
• communication preference changes; or
• grievance redressal.

Your Data Across Happiffie